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Enterprise Application: Enterprise application is a software designed to meet the needs and objectives of different sized organizations. Client relationship management (CRM), enterprise resource planning (ERP), supply chain management (SCM), business intelligence (BI), business process management (BPM), content management system (CMS) and enterprise asset management (EAM) are the major ERP applications available in the enterprise application market.


The Market Forecast:

The asia-pacific Enterprise Application software market is valued at $25,326.23 million in 2016, and will reach $89,115.18 million in 2025at the CAGR of 15.43%.



Statista reported that the global Enterprise Application software market is valued at $271 billion in 2021, and will reach $421 billion in 2025.


Growing IT Consulting Demand: Enterprises in the Asia-Pacific (APAC) region continue to leverage IT consulting for better understanding, management, implementation and deployment of technologies for business strategy. The consulting services market in the region is set to grow at a CAGR of 2.8% between 2019 and 2024 to reach US$106.4bn in 2024, says GlobalData, a leading data and analytics company.



NarraTree Consulting (S) Pte Ltd: NarraTree Consulting (S) Pte Ltd. offers IT services, and business solutions. Founded in 2020, NarraTree provides an enterprise application portfolio & services in a variety of Technology platforms. The company is leveraging on expertise in enterprise applications strategy. NarraTree Consulting is headed by the CEO, Allan Dimasuay, a subject matter expert in Enterprise Resource Planning principles.

Who We Are
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Our Pitch Book

Why do you need to invest with NarraTree Consulting
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The Problems


Many of the business owners and executives today think the idea of implementing enterprise application into their companies sounds exciting. However, they also tend to think it sounds complicated and expensive.

Fortunately, using enterprise systems – is more about possibilities than it is costs and technical know-how. Businesses can often take advantage of streamlined answers to the challenges they face.


  • Organizations are keen to adopting Client-oriented approach

  • Enterprise Application enhances operational efficiency

  • Increases focus on real-time decision-making

  • Disparate System and adoptation of Single-source of Truth

  • Regulatory Risk and Compliance Management

  • Alignment of enterprise strategic objectives and goals

  • Adaptation of cloud and mobile-based applications


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The Solution

Fully Integrated Enterprise Application
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  • NarraTree and ODOO ERP addresses process operational efficiency & transparency by process reengineering.

  • Our ERP Introduce best practices by adopting standard packaged solutions

  • We provide Consistency and reliability of data across your business

  • We pProvides operations level reporting and decision-making

  • Our ERP helps in alignment of Information Technology and enterprise strategic objectives and goals

  • NarraTree enterprise applications are cloud and mobile ready

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Risk and Compliance Solution

Businesses wanting to improve their system management may have concerns about security risk and threat protection. One way to address these concerns is with our NarraTree and ODOO Enterprise Resource Planning solutions. Our solutions improves the consistency, and security of data. It ties with different systems making easier to manage data security and permission-level access protocols.
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  • Consistent reporting across multiple companies improves compliance

  • Single source of truth -- our apps makes your data audit-friendly

  • Better handles complex billing cycles

  • NarraTree and ODOO ERP improves compliance by reducing errors in your data

  • Gives your company visibility and transparency

  • Our ERP addresses data and process integrity issues

  • Improves role-based access rights to all your employees


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The Products


In the hyper competitive world, enterprise application integration has become a very critical concern. The extensive ideologies and approaches around this concept prove that enterprise data integration solutions are extremely significant.


Introducing NarraTree range of enterprise applications addresses to remove the gap between several computer programs.

  • ODOO and NarraTree Enterprise Resource Planning

  • Suite Client Relationship Management (SuiteCRM)

  • Jasperreports Business Intelligence

  • Moodle Learning Management System

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The Market Analysis

The global Enterprise Application market is expected to be valued at USD421 billion by 2025. The enterprise application market growth is driven by the rising need among organizations to have a single solution that assists in solving problems related to the business.

In the asia-pacific, the Enterprise Application software market is valued at USD89,115.18 millions in 2025 at the CAGR of 15.43% (2016-2025).

To emphasize the forecasts, there is a growing demand for IT Consulting Enterprises in the Asia-Pacific (APAC) region as businesses continue to leverage IT consulting for better understanding, management, implementation and deployment of technologies for business strategy. The consulting services market in the region is set to grow at a between 2019 and 2024 to reach US$106.4bn in 2024.
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The TAM, SAM, AND SOM


The Total Addressable Market (TAM) for Enterprise Application globally is valued at $271bn in 2021 and will reach $421bn in 2025. In Asia-pacific, the ReportLinker forecasted the value of Serviceable Addressable Market (SAM) to reach at $89,115.18m in 2025.


Starting in the year 2022, NarraTree's projection on the Serviceable Obtainable Market (SOM) based on our current sales is $558,735.64, a modest 4 clients per year forecast at an average of $139,684 per project.


Over in the next 5-year, we estimated NarraTree's growth to be at an 8 clients per year for a total SOM of $5,360,268.97 in 2026. This forecast is an average of 1.35% growth yearly (2022 - 2026) -- but potentially more.

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The Business Model

The NarraTree Consulting's Business Model is a chart with elements describing our target Clients, our value proposition, infrastructure, finances and key partners, to give us a competitive edge over our competition in our industry. By implementing this business model,we can give our company a unique reputation in the marketplace, creating buzz among businesses and encouraging them to work with us.

Lenders And Investors: As we invite lenders and investors to endow with us, we want them to know that we have a plan for profitability. The promise of financial gains is evident in the market analysis section. However, our weakness is the lack of capital to embark on our strategic initiatives that will likely give us a significant boost in orders and reduction in expenses.
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The Business Strategy


Our 5-year strategy below highlighted our long-term marketing initiatives.

  • Setup Digital Identity and Lead generation programs

  • Establish digital marketing and analytics strategies

  • Strategic partnership with ODOO

  • Secure permanent place for NarraTree HQ office

  • Established cloud and SaaS platform

  • Expanding to Malaysia, Indonesia, Thailand markets

  • Branding of prospected open-source products to expand the portfolio

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The Competitors

Difference Between ERP Systems: Systems vary widely based on the target market (company size and industry). These differences can make or break an implementation. The execution partner should not just have a proven methodology, experienced resources but also industry expertise.

Cost Effective Enterprise Resource Planning System: The chart shows, ODOO ERP prices is significantly low compare to the competitors. further, ODOO Enterprise Resource Planning is modern ERP that benefits the company due to its many operational and compliance features.

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The Business Traction


Our Success Story and Projected 5-year (2022-2026) Plan

  • 7th Aug 2020, NarraTree Consulting (S) Pte Ltd was incorporated in Singapore

  • 18th Nov 2020, 1st project, an Enterprise Resource Planning project with Noblelife

  • In the year 2022 onwards, partner wth Marketing company to set up an digital identity

  • Rebranding of our Learning Management System

  • Establish Marketing and Analytics Strategies

  • Establish Cloud and Saas Platform

  • Expanding to Malaysia, Indonesia, Thailand markets

  • Rebranding of our other open-source to expand the NarraTree Consulting's portfolio

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